Received via email from AFA.net:
Costco has 520 stores nationwide. But you will not find "Christmas" in a single store. That's because Costco says it will not use the term "Christmas" on its website or in its stores. Instead, Costco is telling customers it purposely chooses to use the generic "holiday" verbiage. You know, they stock holiday gifts, not Christmas gifts.
Last week, a customer wrote to Costco and asked this direct question – "Does Costco use the word 'Christmas' in your store advertising or on any signs anywhere in your stores during the Christmas season? That's a pretty simple question, yes or no." Kory Rosacrans, staff manager for Costco replied, "I guess the answer would be No."
Rosacrans said, "Costco does not advertise on television, on radio or in print like other retailers. We only advertise by mailings and e-mail messages sent directly to our members who have paid for the privilege of shopping with us."
Costco wants you to do your "Christmas" shopping with them, while refusing to recognize that Christmas even exists.
Let them know that we are not going to support their decision -- with our mouths or our money.