Hallmark prides itself on "quality, innovation and caring." A family-owned business since 1910, Hallmark has grown into the most recognized greeting card chain in the nation. For over 50 years, families have gathered to watch the award winning Hallmark Channel for quality movies based on American values and pro-family principles.
Wendy Wright, President of Concerned Women for America (CWA), said, "Hallmark is jeopardizing its brand as a family-friendly company. Customers used to be able to trust Hallmark to produce quality products that were safe for all ages. Now parents will need to steer their kids from Hallmark's section of the greeting card aisle and away from its previously heartwarming movies for fear that they too will push homosexual messages."
Janice Crouse, Director and Senior Fellow of CWA's Beverly LaHaye Institute, said, "By latching onto the latest fad generated by the homosexual special interest groups, Hallmark is negating its image as a wholesome company that promotes American values and pro-family principles in its products. American businesses have a corporate responsibility to the public that buys their products. Instead of bolstering campaigns by special interest groups like the homosexual activists, corporations like Hallmark should be protecting American culture from those forces that would destroy the family and create a public environment that is detrimental to general well- being, especially children's well-being."
Concerned Women for America is the nation's largest public policy women's organization.